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Prestige in the digital landscape is increasingly associated with the ability of communicators to package information conveying their expertise to various publics. This research contributes to scientific knowledge by introducing an alternative scholarly approach toward defining journalistic expertise-a communication perspective. This perspective should prompt questions related to the conceptualization of journalistic expertise and the functions of educational institutions that assert they teach it. ![]() Urnalists’ privileges and the perceived value of their contributions are being affected by the increasing belief that journalistic work is a product that can be produced by anyone. This article concludes that elements from a combination of the public information and the two-way symmetric models of public relations, as well as aspects of the dialogic approach to public relations could provide the best opportunity for practitioners to qualify for communication protections that have been traditionally reserved for journalists. The themes that emerged from the narrative communicated by the judges were that the intent of the messenger, and how the firm or practitioner defines his or her work, were central to the decisions in the three cases. Receiving such protections could allow public relations firms to offer more privacy to their clients and lead to greater freedom to communicate because news messages have traditionally received greater legal protections than commercial speech. The dominant themes and meanings conveyed by the judges are examined through the theoretical lens of the four principal models of public relations in an effort to discover under which model or models of public relations, if any, the courts would grant public relations practitioners privileges traditionally reserved for journalists. This paper analyzes three cases in which lower-court judges articulated conceptual rationales regarding claims made by public relations practitioners for protections historically more associated with journalism. The emergence of network-based communication technologies has changed the way public relations practitioners communicate and access information and limited their reliance upon journalism gatekeepers for access to the means of reaching audiences. This analysis explores when or if public relations practitioners can receive legal protections that have traditionally been associated with the institutional press under the press clause of the First Amendment. ![]() KEY WORDS: Public Sphere, Journalism, Bloggers, Professionalism, Content creation This study is intended to review these boundaries based on the following categories of information: The public sphere logic, the industry and profession practices, the legal and ethical perspectives. This paper, is an exploratory study based on the document review method to establish the jurisdiction boundaries in the practice and profession of Journalism and that of the emerging blogosphere owners: the bloggers today are viewed as the alternative voice on issues that are of public interest. They use what is referred to as the ‘logic of the public’ that is indicative of representative democracy to voice out issues that affect their lives. People who were formerly regarded as audiences employ press tools they have to inform one another. ![]() This can be attributed to the growth of the ''cyber-structured public sphere'' has irrevocably legitimized its position in society. ![]() The profession that is hinged on the principles of facticity, verification, and objectivity, no longer controls of the ‘‘gates’’ of news that people passively consume. Today, journalists, who were once considered one of the bearers of public sphere, have no sole right to the ‘truth’. In modern times, print media journalists worldwide are currently practicing their craft within a climate of great uncertainty and change.
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